India’s iconic motorcycle manufacturer Royal Enfield continues its upward trajectory in the domestic and global motorcycle markets. With a legacy rooted in simplicity, ruggedness, and timeless design, the company posted robust sales figures for July 2025, showcasing double-digit year-on-year (YoY) growth in both domestic and export segments.
While domestic sales saw a solid 24.58% YoY increase, the real highlight was a staggering 94.67% YoY jump in exports, reflecting Royal Enfield’s increasing global appeal. However, compared to June 2025, total sales dipped slightly by 1.67%, indicating a monthly pause in momentum.
Let’s delve into a detailed breakdown of Royal Enfield’s July 2025 sales performance, its segment-wise trends, and how its updated portfolio is driving growth both in India and abroad.
Summary Table: Royal Enfield Sales Performance – July 2025
| Metric | July 2025 | July 2024 | YoY Growth | June 2025 | MoM Growth |
|---|---|---|---|---|---|
| Total Sales | 88,045 units | 67,265 units | +30.89% | 89,540 units | -1.67% |
| Domestic Sales | 76,254 units | 61,196 units (approx.) | +24.58% | 76,954 units | -0.91% |
| Exports | 11,791 units | 6,057 units | +94.67% | 12,586 units | -6.29% |
| Sub 350cc Segment | 76,074 units | 56,590 units | +34.38% | 76,880 units | -1.08% |
| Above 350cc Segment | 11,998 units | 10,675 units | +12.39% | 12,860 units | -6.70% |
| Official Website | Royal Enfield India |
Total Sales Overview: Strong YoY, Mild MoM Decline
In July 2025, Royal Enfield sold 88,045 motorcycles, up by 30.89% compared to 67,265 units sold in July 2024. This is a volume increase of 20,780 units, driven primarily by strong traction in the domestic market and renewed global interest in RE’s export models.
However, when compared to June 2025’s 89,540 units, there was a slight decline of 1.67%, attributed to natural market corrections and supply-demand balancing.
Segment-Wise Performance
1. Sub 350cc Segment – Driving the Bulk of Sales
The sub-350cc category remains the bread and butter for Royal Enfield, contributing over 86% of total sales in July 2025.
- Units Sold: 76,074
- YoY Growth: 34.38% (from 56,590 in July 2024)
- MoM Decline: 1.08% (compared to 76,880 in June 2025)
Models like the Hunter 350, Classic 350, and Bullet 350 continue to be top sellers, especially among young and first-time buyers in India.
2. Above 350cc Segment – Growing Steadily
This includes the Sherpa 450, Himalayan 450, Super Meteor 650, and Interceptor 650, which are gaining popularity among touring and premium motorcycle buyers.
- Units Sold: 11,998
- YoY Growth: 12.39%
- MoM Decline: 6.70%
Though smaller in volume, this segment is key to brand positioning and export potential.
Domestic Sales: Solid Demand Sustains Momentum
Royal Enfield clocked 76,254 domestic sales in July 2025, compared to 61,196 units in July 2024, reflecting a 24.58% YoY increase. However, sales dropped marginally by 0.91% compared to June 2025.
Key Drivers:
- Consistent performance of Hunter 350
- Enthusiastic market response to the new Sherpa 450 platform
- Strong demand in Tier 2 and Tier 3 towns
With the festive season approaching, domestic sales are expected to recover in August and September.
Exports: Massive 95% YoY Surge Highlights Global Push
In a clear sign of Royal Enfield’s international ambitions bearing fruit, the company recorded 11,791 export units in July 2025, up from 6,057 units in July 2024 — a massive 94.67% increase.
Though MoM exports declined by 6.29%, the overall trend remains positive. Royal Enfield continues to expand its global footprint in markets such as:
- Europe (UK, France, Germany)
- North America (USA, Canada)
- Latin America
- Southeast Asia (Thailand, Indonesia)
- Australia and New Zealand
The Sherpa 450 and Classic 350 are among the most exported models.
Year-To-Date (YTD) Performance: April to July 2025
Royal Enfield’s FY2025-26 performance from April to July 2025 has been stellar, with 20.19% overall sales growth.
| Metric | Apr–Jul FY26 | Apr–Jul FY25 | Growth (%) |
|---|---|---|---|
| Total Sales | 3,53,573 units | 2,94,172 units | +20.19% |
| Domestic Sales | 3,05,033 units | 2,65,892 units | +14.72% |
| Exports | 48,540 units | 28,278 units | +71.65% |
| Sub 350cc | 3,03,501 units | 2,50,773 units | +21.03% |
| Above 350cc | 50,072 units | 43,399 units | +15.38% |
Leadership Commentary
B. Govindarajan, Managing Director – Eicher Motors Ltd. and CEO – Royal Enfield, stated:
“We are extremely pleased with the sustained demand momentum across our product portfolio. Our new range of motorcycles on the Sherpa 450 platform, and the refreshed Hunter 350 are seeing excellent reception both in India and global markets. With strong focus on product innovation, global outreach and community engagement, we are confident of further consolidating our leadership in the mid-size motorcycle segment.”
This reflects the company’s confidence in long-term growth, product innovation, and its mid-size motorcycle dominance.
What’s Driving Royal Enfield’s Sales Boom?
1. Product Refresh Strategy
- New and upgraded platforms like Sherpa 450 and J-series engine models
- Better performance, technology, and reliability
2. Expansion in Tier 2 and Tier 3 Cities
- Affordable entry-level offerings
- Community rides and local events build brand loyalty
3. Global Market Penetration
- Strategic partnerships and assembly plants in Latin America, UK, and Thailand
- Increasing presence in mature markets like the US and Europe
What to Expect Ahead?
With the upcoming festive season and potential new launches, Royal Enfield is poised for:
- Continued sales dominance in the sub-500cc segment
- Strengthened position in the premium touring segment
- Expansion of lifestyle accessories and merchandise revenue
- Greater digital outreach and customer engagement via the Royal Enfield app and Ride events
Frequently Asked Questions (FAQs)
Q1. What were Royal Enfield’s total sales in July 2025?
Ans. Royal Enfield sold 88,045 units, including both domestic and export markets.
Q2. How much did exports grow YoY in July 2025?
Ans. Exports grew by a massive 94.67% YoY, reaching 11,791 units.
Q3. Which Royal Enfield bike is selling the most?
Ans. The Hunter 350 and Classic 350 remain top performers in India and international markets.
Q4. What is the contribution of sub-350cc bikes to total sales?
Ans. They account for over 86% of total monthly sales.
Q5. How did the above-350cc segment perform in July 2025?
Ans. It saw a 12.39% YoY growth, with 11,998 units sold.
Q6. Will Royal Enfield launch more bikes in FY2025-26?
Ans. Yes, the company is expected to expand its 450cc and 650cc offerings.
Q7. Where can I get the latest updates on Royal Enfield bikes?
Ans. Visit the official website: https://www.royalenfield.com/in/en/home/
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